You've written a book and self-published. You believe it’s pretty
good, but people just seem to be passing it over. How do you begin
building your fan base? If your book has little to no readership and
people just aren't showing that initial interest, you need a well-written,
original book review. Acquiring an unbiased book review will be your
first step toward more sales.
Why? According to a study [The
Effect of Word of Mouth on Sales: Online Book Reviews] administered by the National Bureau of
Economic Research in December 2003, book sales
are positively impacted by word-of-mouth,
in the form of online book reviews. In
a more recent study co-authored
by professors Alan
Sorenson (Stanford Graduate School of Business professor) and Jonah Berger (Wharton
Business School professor), evidence supports that even a negative book review
has a positive influence on book sales for new and unknown authors (e.g.: self-publishers).
Book reviews are an excellent marketing tool for engaging readers,
promoting your book, and building your readership. A detailed book review is a stepping stone to
increasing your book sales. I serve
print-on-demand and self-publishing authors by offering unbiased, candid, meticulous
book reviews. A detailed book review is a stepping stone to increasing
your book sales. Please see the section labeled
‘Get Your Book Reviewed’ for more information.
